This column originally appeared in Michigan Advance on January 18, 2020
A lot can change in a decade — as anyone who has seen the “10-year challenge” on social media knows. Children grow from toddlers to pre-teens, teenagers “glow-up” into twenty-somethings.
As kids throughout Michigan grow over the next 10 years, they’ll need schools and libraries to learn, clinics and hospitals to keep them healthy, and parks and playgrounds to explore.
The money for these good things is often determined by population — how many kids and families are in a neighborhood, town or city.
In a few months, we will get to participate in the 2020 Census. The count from the census will determine federal funding for the next 10 years — for hospitals, roads, food, education, housing and more. Many private investment and business decisions are also made using census numbers.
That’s why it’s crucial that we make sure to count everyone in Michigan this April. If we miss children in our community, that means we miss out on dollars for schools, clinics and economic development over the next 10 years — the majority of their childhoods.
So, will you take our version of the 10-year challenge and help us #CountAllKids?
Column: Michigan must count all kids in 2020 census
Here’s how:
- Apply to be a census taker: You can get paid for this one! Michigan is in need of census takers. In most Michigan counties, the Census Bureau has met less than 60% of recruiting goals — meaning there are plenty of open positions available with competitive pay and flexible hours. Many of us are skeptical when someone we don’t know knocks on our door. If that person is a friend or neighbor, we’re more likely to answer. Census takers who live in the community they’re working in increase census participation and ensure a complete count. Michigan also opted into a waiver that means temporary income from census employment will not alter eligibility for benefits such as Medicaid and food assistance. This was part of a strategy to improve hiring and make sure census workers experience a boost to their economic security.
- Have the facts: Make sure to spread the word that…
- There is no citizenship question on the form
- The census counts all residents regardless of citizenship status
- All personal data is confidential and legally prohibited from being shared with anyone— including law enforcement, a landlord or immigration officials
- The form only takes about 10 minutes to complete
- People can take the census online, by phone or by paper
- Language assistance is available
- It’s vital to count everyone in the household — even if they’re only staying with you temporarily, and especially young children who are often left off of forms.
Whitmer establishes census committee to ensure accurate count
- Organize or join a complete count committee: Across the state, people recognize the importance of the census and are bringing together stakeholders to get a complete count. Get tapped into existing efforts or start your own.
- If you’re a small business or service provider, put out census 2020 materials: A variety of resources — posters, handouts, public service announcements, coloring pages and more — can be used in waiting rooms and at front desks to get out the word about the importance of the census.
- Share why the census is important to you: Make the connection for family, friends and networks why getting a complete count matters for you and your family.
Census Day is April 1. You can use the latest Kids Count data and other resources now to plan outreach and help us achieve a complete count across the state this year.

Jay Cutler joined the League in March 2026 as the Kids Count Senior Data Analyst, where he collects, analyzes, and prepares data for Kids Count in Michigan.
Danielle Taylor-Basemore joined the League as the Development Data and Stewardship Coordinator in June 2025. She brings with her five years of nonprofit experience with a special focus on community engagement, data visualization and strategic programming. Prior to joining the League, Danielle served as the Business District, Safety, and Digital Manager at Jefferson East, Inc.
Scott Preston is a Senior Policy Analyst with the Michigan League for Public Policy, where he leads the organization’s immigration and criminal justice reform portfolios. In the three years prior to joining the League, Scott facilitated the Southeast Michigan Refugee Collaborative and managed a small business economic development program at Global Detroit. His work included launching Michigan’s first Refugee Film Festival and building on a trusted connector model that linked marginalized communities with crucial resources. Scott’s work at the League is informed by his background in journalism and research. He spent four years covering the Syrian refugee crisis in the Middle East for publications such as The Economist, and later worked with unaccompanied refugee minors through Samaritas. Scott holds a master’s degree in international migration and public policy from the London School of Economics and Political Science.
Kate Powers joined the League as the Chief Development Officer in February 2025. Prior to joining the League, Kate held leadership positions at many Michigan nonprofit organizations, most recently serving as the COO and Chief Development Officer of Ele’s Place. Kate has spent the bulk of her career in fundraising, with a short stint in the state Legislature as a legislative aide to members in both chambers. Kate is a graduate of Michigan State University’s James Madison College with a Bachelor of Arts in Social Relations and has a certificate in fundraising management from the Lilly Family School of Philanthropy at Indiana University. Additionally, Kate served on the East Lansing Public Schools Board of Education and is a past President of the Junior League of Lansing. In her free time, she enjoys traveling with her husband and her son and saving outfit of the day and home decor ideas on Pinterest.
Nicholas Hess joined the League as the Fiscal Policy Analyst in September of 2024. In this role, Nicholas focuses on tax policy, government revenue, and their impact on working families and racial equity, including the effects of the Earned Income Tax Credit (EITC) and Child Tax Credit (CTC). Nicholas values the role that judicious fiscal policy can play in the improvement of people’s lives and the economy, alleviating inequities along the way.
Audrey Matusz joined the League as the Visual Communications Specialist in September 2024. She supports the team with implementing social media strategies and brainstorming creative ways to talk about public policy. She brings with her nearly a decade of experience in producing digital products for evidence-based social justice initiatives.
Jacob Kaplan
Donald Stuckey
Alexandra Stamm 
Amari Fuller
Mikell Frey is a communications professional with a passion for using the art of storytelling to positively impact lives. She strongly believes that positive social change can be inspired by the sharing of data-driven information coupled with the unique perspectives of people from all walks of life across Michigan, especially those who have faced extraordinary barriers. 



Yona Isaacs (she/hers) is an Early Childhood Data Analyst for the Kids Count project. After earning her Bachelor of Science in Biopsychology, Cognition, and Neuroscience at the University of Michigan, she began her career as a research coordinator in pediatric psychiatry using data to understand the impacts of brain activity and genetics on children’s behavior and mental health symptoms. This work prompted an interest in exploring social determinants of health and the role of policy in promoting equitable opportunities for all children, families, and communities. She returned to the University of Michigan to complete her Masters in Social Work focused on Social Policy and Evaluation, during which she interned with the ACLU of Michigan’s policy and legislative team and assisted local nonprofit organizations in creating data and evaluation metrics. She currently serves as a coordinator for the Michigan Center for Youth Justice on a project aiming to increase placement options and enhance cultural competency within the juvenile justice system for LGBTQIA+ youth. Yona is eager to put her data skills to work at the League in support of data-driven policies that advocate for equitable access to healthcare, education, economic security, and opportunity for 0-5 year old children. In her free time, she enjoys tackling DIY house projects and trying new outdoor activities with her dog.
Rachel Richards rejoined the League in December 2020 as the Fiscal Policy Director working on state budget and tax policies. Prior to returning to the League, she served as the Director of Legislative Affairs for the Michigan Department of Treasury, the tax policy analyst and Legislative Director for the Michigan League for Public Policy, and a policy analyst and the Appropriations Coordinator for the Democratic Caucus of the Michigan House of Representatives. She brings with her over a decade of experience in policies focused on economic opportunity, including workforce issues, tax, and state budget.
Simon Marshall-Shah joined the Michigan League for Public Policy as a State Policy Fellow in August 2019. His work focuses on state policy as it relates to the budget, immigration, health care and other League policy priorities. Before joining the League, he worked in Washington, D.C. at the Association for Community Affiliated Plans (ACAP), providing federal policy and advocacy support to nonprofit, Medicaid health plans (Safety Net Health Plans) related to the ACA Marketplaces as well as Quality & Operations.


Renell Weathers, Michigan League for Public Policy (MLPP) Community Engagement Consultant. As community engagement consultant, Renell works with organizations throughout the state in connecting the impact of budget and tax policies to their communities. She is motivated by the belief that all children and adults deserve the opportunity to achieve their dreams regardless of race, ethnicity, religion or economic class.


Emily Jorgensen joined the Michigan League for Public Policy in July 2019. She deeply cares about the well-being of individuals and families and has a great love for Michigan. She is grateful that her position at the League enables her to combine these passions and work to help promote policies that will lead to better opportunities and security for all Michiganders.
Megan Farnsworth joined the League’s staff in December 2022 as Executive Assistant. Megan is driven by work that is personally fulfilling, and feels honored to help support the work of an organization that pushes for more robust programming and opportunities for the residents of our state. She’s excited and motivated to gain overarching knowledge of the policies and agendas that the League supports.





