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As Gov. Gretchen Whitmer pledges to make Michigan the first state to ban flavored e-cigarettes, a national vaping association says businesses will “not go down without a fight.”

Sweet and fruity vape flavors target youth, Whitmer said in a news release, and she aims to protect young people from possible harmful effects of nicotine vaping products.

The Democratic governor ordered the Michigan Department of Health and Human Services to issue emergency rules banning retail and online sales of flavored vapes, the release said. The rules will also prohibit “misleading marketing” of vapes as “clean,” harmless or safer than regular cigarettes, according to the release.

Read more in Crain’s Detroit Business