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Early voting officially began in Michigan Thursday and more than a third of eligible voters have requested absentee ballots. Some likely already have their ballots or have voted in person at their local clerk’s office.

It’s the most crucial period to influence voters and drive turnout. Michiganders know it; the advertisements are unavoidable. True to most predictions, this election is already shattering previous spending records in Michigan with a deluge of advertising, according to spending data from Advertising Analytics analyzed by the Michigan Campaign Finance Network (MCFN).

Read more in Bridge Michigan.